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Learn product growth strategies and tactics from the fastest-growing tech companies
May 30th, 2022
Hybrid (in-person + virtual), Yerevan, Armenia
HeyGrowth
Conference
Meet product people
in-real-life
Connect with like-minded professionals from leading companies and get actionable insights on how to grow your product today
Previously at HeyGrowth
Top Conference on Growth in EMEA
participants
300+
product companies
250+
networking sessions
100+
networking
C-Level
HeyGrowth Conference is bringing together the fastest-growing tech companies
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product Manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:00 - 22:00
19:00 - 22:00
Afterparty 🎉
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:00 - 22:00
19:00 - 22:00
Afterparty 🎉
The panel
Davit Baghdasaryan
Arto Yeritsyan
Mikael Vardanyan
CEO & Co-Founder
CEO and Founder
CPO and Founding Partner
Global Products Launch Strategy
The panel
Davit Baghdasaryan
Arto
Yeritsyan
Mikael
Vardanyan
CEO & Co-Founder
Krisp
CEO and Founder,
Podcastle
CPO and Founding Partner, Picsart
Global Products Launch Strategy
to Speakers
Say
Sololearn is a US-Armenian EdTech for code learning where Arthur is responsible for product development. He loves using data to come up with hypotheses and test them.
Artur is a Director of Product Management from ManyChat — a chat marketing automation platform with <1M users. He has 10+ years of experience in products, managing teams and leading strategies.
Hrachik is a Co-Founder at Wakie, an anonymous voice conversation app with 2M users, a zero marketing budget and PLG-strategy. YCombinator alumni.
Andrew has 7-year' experience with products. He used to work at Yandex, Neemble, Forex club and now is developing Machine Learning at Booking.com.
Product Manager
Arthur Muradyan
Director of Product Management
Artur Evstefeev

Founder
Hrachik Adjamian
Product manager, ML
Andrew Mende
Director of Product
Karapet Gyumjibashyan

Vicki Kharlamova
Growth Product Manager
Olga Megorskaya
Founder & CEO
Karapet leads the product in Krisp, one of the world's best AI – based noise cancellation technologies for calls. In 2020, the number of users increased 20-fold.
Miro is a collaborative whiteboarding solution with 30+M users. Vicki has been growing the product at Miro for 5 years now, running user and data research.
Founder & CEO at Toloka AI, a global data labeling solution. Previously, Olga developed data production infrastructure and implemented effective use of crowdsourced data labeling for ML-based products.
Anna Harutyunyan
Sr. Manager, Lifecycle & Product Marketing
Founded in 2020 in Armenia, Podcastle has already raised $8.8M. Anna Harutyunyan has been developing product lifecycle and product marketing in Podcastle.
Siddhant is growing Picsart — the world’s largest creative platform. He has built analytics, performance marketing, CRM and CX teams from the ground up.
VP of Product Growth
Siddhant Singh

Mike Zharchev
Senior Product Manager
Mike has 10+ years in creating products. He used to work at Revolut, Wallarm, Vivid Money and Fridge No More. Now he's developing driver's app at a last-mile delivery service Point PickUp.
Siddhant is growing Picsart — the world’s largest creative platform. He has built analytics, performance marketing, CRM and CX teams from the ground up.
VP of Product Growth, Picsart
Siddhant Singh

Mike has 10+ years in creating products. He used to work at Revolut, Wallarm, Vivid Money and Fridge No More. Now he's developing driver's app at a last-mile delivery service Point PickUp.
Miro is a collaborative whiteboarding solution with 30+M users. Vicki has been growing the product at Miro for 5 years now, running user and data research.
Growth Product Manager, Miro
Vicki Kharlamova
Artur is a Director of Product Management from ManyChat — a chat marketing automation platform with <1M users. He has 10+ years of experience in products, managing teams and leading strategies.
Product Lead, ManyChat
Artur Evstefeev

Hrachik is a Co-Founder at Wakie, an anonymous voice conversation app with 2M users, a zero marketing budget and PLG-strategy. YCombinator alumni.
Founder, Wakie
Hrachik Adjamian
Andrew has 7-year experience with products. He used to work at Yandex, Neemble, Forex club and now is developing Machine Learning at Booking.com.
Product manager, ML, Booking.сom
Andrew Mende
Sololearn is a US-Armenian EdTech for code learning where Arthur is responsible for product development. He loves using data to come up with hypotheses and test them.
Product Manager, Sololearn
Arthur Muradyan
Founder & CEO at Toloka AI, a global data labeling solution. Previously, Olga developed data production infrastructure and implemented effective use of crowdsourced data labeling for ML-based products.
Founder & CEO, Toloka
Olga Megorskaya
Karapet leads the product in Krisp, one of the world's best AI – based noise cancellation technologies for calls. In 2020, the number of users increased 20-fold.
Director of Product, Krisp
Karapet Gyumjibashyan

Founded in 2020 in Armenia, Podcastle has already raised $8.8M. Anna Harutyunyan has been developing product lifecycle and product marketing in Podcastle.
Sr. Manager, Lifecycle & Product Marketing,
Podcastle
Anna Harutyunyan
Senior Product Manager, Point Pickup
Mike Zharchev
Community & Networking
Networking is one of the main reasons to attend HeyGrowth. Discuss investment opportunities, business development, and work in technology products with founders, business and HR team leaders.
Сontact them and make an appointment at the сonference. You can find an extended list of participants in your email.
Olga Megorskaya
Founder & CEO
Modern AI systems consist of a series of steps from the general idea to production, and most of them involve some kind of data manipulation. Olga is the person to ask when it comes to everything from data collection for training to test cases creation for quality control. See you at the HeyGrowth Conference!
See you at the HeyGrowth Conference!
Director New Product Development
Dmitry Stepanov
Maxim Zagrebin
Head of international products
We are developing a few b2b ML-based startups in Ecom, LegalTech, AgroTech and EduTech areas. I would be happy to discuss potential partnerships with VCs, system integrators, platforms and any other conference participants. See you at the HeyGrowth Conference!
Maria Krasnaya
Head of Recruitment Group
Hey Growth is a great place to discuss valuable skills and competencies in a transitive reality as well as development opportunities and how recent Yandex projects can relate. See you at the HeyGrowth Conference!
Could be a valuable counterpart in discovering leadership opportunities at Yandex. Motivated to connect with senior executives across product, engineering, sales&marketing prior experience interested in developing to CEO roles.
See you at the HeyGrowth Conference!
Head of executive search team
Dmitry Ryzhikh
Alexander Ganshin
Head of Weather Products
Looking for communication with commercial partners and potential clients of weather-related products for different industries. Also it’s interesting to talk about launching B2B products in new markets. See you at the HeyGrowth Conference!
Currently I'm CTO of moderation. My main areas of work are NLP, CV, crowdsourcing and creating highload services.
I want to talk to Product Owners/Managers and technical specialists about UGC-content in their products. The ecom industry is of a special interest to me as long as the other fields. See you at the HeyGrowth Conference!
CTO
Dmitry Vasiliev
Alexey Zakharov
CEO
Sellesta.ai brings in ML technologies to help merchants grow their Amazon business through improvement of product listings. We’re looking to meet people from tech companies who work on ecommerce software. We’d be happy to share what we’ve learned and discuss potential integrations and partnerships. See you at the HeyGrowth Conference!
Modern AI systems consist of a series of steps from the general idea to production, and most of them involve some kind of data manipulation. Olga is the person to ask when it comes to everything from data collection for training to test cases creation for quality control. See you at the HeyGrowth Conference!
Founder & CEO, Toloka
Olga Megorskaya
We are developing a few b2b ML-based startups in Ecom, LegalTech, AgroTech and EduTech areas. I would be happy to discuss potential partnerships with VCs, system integrators, platforms and any other conference participants. See you at the HeyGrowth Conference!
Head of international products, Yandex
Maxim Zagrebin
See you at the HeyGrowth Conference!
Director New Product Development, Yandex
Dmitry Stepanov
Could be a valuable counterpart in discovering leadership opportunities at Yandex. Motivated to connect with senior executives across product, engineering, sales&marketing prior experience interested in developing to CEO roles.
See you at the HeyGrowth Conference!
Head of executive search team, Yandex
Dmitry Ryzhikh
Looking for communication with commercial partners and potential clients of weather-related products for different industries. Also it’s interesting to talk about launching B2B products in new markets. See you at the HeyGrowth Conference!
Head of Weather Products, Meteum
Alexander Ganshin
Hey Growth is a great place to discuss valuable skills and competencies in a transitive reality as well as development opportunities and how recent Yandex projects can relate. See you at the HeyGrowth Conference!
Head of Recruitment Group, Yandex
Maria Krasnaya
Currently I'm CTO of moderation. My main areas of work are NLP, CV, crowdsourcing and creating highload services.
I want to talk to Product Owners/Managers and technical specialists about UGC-content in their products. The ecom industry is of a special interest to me as long as the other fields. See you at the HeyGrowth Conference!
CTO, Membrace
Dmitry Vasiliev
Sellesta.ai brings in ML technologies to help merchants grow their Amazon business through improvement of product listings. We’re looking to meet people from tech companies who work on ecommerce software. We’d be happy to share what we’ve learned and discuss potential integrations and partnerships. See you at the HeyGrowth Conference!
CEO, Sellecta.ai
Alexey Zakharov
Networking sessions
product
marketing
analytics
management
Sign up for a speed-networking session with one of the mentors, discuss your product and get feedback. To see the mentor’s expertise, point to the card.
Ruslan Lobachev
Head of Core Product
Marat Zhanabekov
CTO & co-founder
You can ask the expert on:
You can ask the expert on:
Marie Mikayelyan
Director Of Products
Building B2B products;
Solving buyers' and end users' problems in one product;
Prioritization;
Identification and focus on long-term resulted initiatives.
You can ask the expert on:
Entrepreneur & Community leader
Dmitry Falaleev
Product companies in the hypergrowth stage.
Productivity software;
Building effective product teams;
Product strategy;
Subscription apps analytics.
ML for mobile marketing;
Push Notifications;
Analytics & Growth;
You can ask the expert on:
Media relations.
Edtech and professional training;
Networking and building a community;
Venture investments;
Dmitry Matskevich
CEO & Co-founder
Salbina Alaverdyan
Product Manager
You can ask the expert on:
You can ask the expert on:
B2B sales.
Resilience/motivation/emotions;
Culture;
Fundraising;
Time management and prioritization.
Shifting to Product Manager from engineering role;
Product discovery research;
Team working and team leadership;
You can ask the expert on:
Business growth by analytics.
Data–driven culture;
Strategy planning and goals setting;
Head of Analytics
Building analytics department from scratch;
Slava Busarov
Marat Zhanabekov
Analytics & Growth;
Push Notifications;
ML for mobile marketing;
Subscription apps analytics.
CTO & co-founder,
nGrow
Dmitry Falaleev
Entrepreneur & Community leader, USkills
Venture investments;
Networking and building a community;
Edtech and professional training;
Media relations.
You can ask the expert on:
You can ask the expert on:
Marie Mikayelyan
Director Of Products,
Zero
Building B2B products;
Solving buyers' and end users' problems in one product;
Prioritization;
Identification and focus on long-term resulted initiatives.
You can ask the expert on:
You can ask the expert on:
Product companies in the hypergrowth stage.
Productivity software;
Building effective product teams;
Product strategy;
Head of Core Product,
Miro
Ruslan Lobachev
You can ask the expert on:
Business growth by analytics.
Data–driven culture;
Strategy planning and goals setting;
Head of Analytics,
ManyChat
Building analytics department from scratch;
Slava Busarov
You can ask the expert on:
Time management and prioritization.
Shifting to Product Manager from engineering role;
Product discovery research;
Product Manager,
Vineti
Team working and team leadership;
Salbina Alaverdyan
You can ask the expert on:
B2B sales.
Resilience/motivation/emotions;
Culture;
Fundraising;
CEO & Co-founder,
Dbrain/Handl
Dmitry Matskevich
New experts to be announced soon
Workshop Day, May 31
How to design the first session and user onboarding that rocks. Design from the end
Head of Growth, Krisp
Asti Pili
PLG Flywheel: how to implement loops system for your product growth
FoodPark by Downtown, Isakov 11, 0002, Yerevan
CEO, Rick.ai, Product Heroes
Ilya Krasinsky
Management consultant on product analytics
Founder, Prometricspy
Lena Seregina
Choose the right metrics for your product management strategy
15:45 - 17:30
15:15 - 15:45
13:30 - 15:15
12:45 - 13:30
11:00 - 12:45
10:00 - 11:00
Lena Seregina, Management consultant on product analytics, Founder, Prometricspy
Choose the right metrics for your product management strategy
Coffee break (not included)
Lunch in FoodPark foodcourt (not included)
Welcome coffee
Asti Pili, Head of Growth, Krisp
PLG Flywheel: how to implement loops system for your product growth
Ilya Krasinsky, CEO, Rick.ai, Product Heroes
How to design the first session and user onboarding that rocks. Design from the end
It's totally free
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€209
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PRO
Access to video replays
€239
Access to the private speed–networking zone
Afterparty
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Afterparty
EMERGE conference, free General Attendee ticket
Conference video replays
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AFTERPARTY + WORKSHOP DAY
Live sessions video stream
NO Сonference Attendance
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HeyGrowth Slack community
Live sessions video stream
Access to video replays
ONLINE PASS
Min
Hours
Sec
Who attends
Product analysts
11%
Marketers & CMO
26%
CPO & Product managers
40%
Product designers
5%
Enterpreneurs & CEO
18%
Venue
Arno Babajanyan Concert Hall
Adress: Abovyan St 2, Yerevan 001
You'll love Yerevan:
Beautiful weather in May
Direct flights and visa-free regime with many countries
Outstanding
historical setting
Fast-growing tech community
June 1—2
EMERGE Conference is held the same week: a great chance to attend two events at once.
Key Partners
Growth is in our DNA
members of community
5000+
online events every month
10+
videos available on demand
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FAQ
How can I buy tickets for business?
Please send your request here
How do I get the access to live stream?
We'll send you the link the day before the event.
Can I get HeyGrowth Conference recordings? 
Yes, you'll get the access to all video replays.
How can I buy tickets for business?
Please send your request here
How do I get the access to live stream?
We'll send you the link the day before the event.
Can I get HeyGrowth Conference recordings? 
Yes, you'll get the access to all video replays.
HeyGrowth