May 30th, 2022
Hybrid (in-person + virtual), Yerevan, Armenia
HeyGrowth
Conference
Agenda
Networking
Workshops
Yerevan Guide
The conference has already taken place. Stay tuned
Meet product people
in-real-life
Connect with like-minded professionals from leading companies and get actionable insights on how to grow your product today
Previously at HeyGrowth
Top Conference on Growth in EMEA
participants
300+
product companies
250+
networking sessions
100+
networking
C-Level
HeyGrowth Conference is bringing together the fastest-growing tech companies
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product Manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:30 - 23:00
19:30 - 23:00
Afterparty 🎉
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product Manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:30 - 23:00
19:30 - 23:00
Afterparty 🎉
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product Manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:30 - 23:00
19:30 - 23:00
Afterparty 🎉
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product Manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:30 - 23:00
19:30 - 23:00
Afterparty 🎉
Agenda
10:30 - 12:00
10:30 - 12:00
Registration and welcome
12:00 - 12:10
12:00 - 12:10
Opening
12:10 - 12:35
12:10 - 12:35
To Hype or Not to Hype
Hrachik Adjamian, CEO, Wakie
12:35 - 13:00
12:35 - 13:00
No value no NRR: How we boosted user activation by 1.5x
Artur Evstefeev, Product Lead, ManyChat
13:00 - 13:25
13:00 - 13:25
How to build your business on data: Insights from data-driven solutions powered by Toloka
Olga Megorskaya, Founder & CEO, Toloka
13:25 - 14:00
13:25 - 14:00
How Templates help Miro to grow acquisition and activation
Vicki Kharlamova, Growth Product Manager, Miro

14:00 - 15:00
14:00 - 15:00
Lunch
15:00 - 15:25
15:00 - 15:25
What your existing user base can do for you: creating social experiences that supercharge your growth
Arthur Muradyan, Product Manager, Sololearn
15:25 - 15:50
15:25 - 15:50
LTV is a myth
Andrew Mende, Product manager, ML, Booking.сom
15:50 - 16:15
15:50 - 16:15
Two Growing Market Demands, Gig economy and Flex Labor Phenomenon
Mike Zharchev, Senior Product Manager, Point Pickup Technologies
16:15 - 17:15
16:15 - 17:15
The panel discussion "Global products launch strategy"
17:15 - 17:45
17:15 - 17:45
Coffee break
17:45 - 18:10
17:45 - 18:10
How We Use Consumer Research to Inform Both Marketing and Product Strategy
Anna Harutyunyan, Sr. Manager, Lifecycle & Product Marketing, Podcastle
18:10 - 18:35
18:10 - 18:35
Growth through retention - How we are building habits for AI audio experiences
Karapet Gyumjibashyan, Director of Product, Krisp
18:35 - 19:00
18:35 - 19:00
There is no average user: How User Segmentation can bridge the divide between Product and Marketing
Siddhant Singh, VP Product Growth, Picsart
19:30 - 23:00
19:30 - 23:00
Afterparty 🎉
The panel
Davit Baghdasaryan
Arto Yeritsyan
Mikael Vardanyan
CEO & Co-Founder
CEO and Founder
CPO and Founding Partner
Global Products Launch Strategy
Sergey Safonov
CPO & Co-Founder
The panel
Sergey Safonov
Arto
Yeritsyan
Mikael
Vardanyan
CPO & Co-Founder,
MEL Science
CEO and Founder,
Podcastle
CPO and Founding Partner, Picsart
Global Products Launch Strategy
Davit Baghdasaryan
CEO & Co-Founder
Krisp
Community & Networking
Networking is one of the main reasons to attend HeyGrowth. Discuss investment opportunities, business development, and work in technology products with founders, business and HR team leaders.
Сontact them and make an appointment at the сonference. You can find an extended list of participants in your email.
Olga Megorskaya
Founder & CEO
Modern AI systems consist of a series of steps from the general idea to production, and most of them involve some kind of data manipulation. Olga is the person to ask when it comes to everything from data collection for training to test cases creation for quality control. See you at the HeyGrowth Conference!
Many tech teams are looking for global distribution. If you are one of them, I would be happy to advise you about relocating, IP rights and investments.
See you at the HeyGrowth Conference!
Director New Product Development
Dmitry Stepanov
Maxim Zagrebin
Head of international products
We are developing a few b2b ML-based startups in Ecom, LegalTech, AgroTech and EduTech areas. I would be happy to discuss potential partnerships with VCs, system integrators, platforms and any other conference participants. See you at the HeyGrowth Conference!
Maria Krasnaya
Head of Recruitment Group
Hey Growth is a great place to discuss valuable skills and competencies in a transitive reality as well as development opportunities and how recent Yandex projects can relate. See you at the HeyGrowth Conference!
Could be a valuable counterpart in discovering leadership opportunities at Yandex. Motivated to connect with senior executives across product, engineering, sales&marketing prior experience interested in developing to CEO roles.
See you at the HeyGrowth Conference!
Head of executive search team
Dmitry Ryzhikh
Alexander Ganshin
Head of Weather Products
Looking for communication with commercial partners and potential clients of weather-related products for different industries. Also it’s interesting to talk about launching B2B products in new markets. See you at the HeyGrowth Conference!
We are creating a flexible content moderation platform that combines automatic and human-based checks.
I would love to talk to Product Owners, Managers and Technical Specialists about content management in their products (ecommerce in particular, but not limited to).
See you at the HeyGrowth Conference!
CTO
Dmitry Vasiliev
Alexey Zakharov
CEO
Sellesta.ai brings in ML technologies to help merchants grow their Amazon business through improvement of product listings. We’re looking to meet people from tech companies who work on ecommerce software. We’d be happy to share what we’ve learned and discuss potential integrations and partnerships. See you at the HeyGrowth Conference!
Elena Chernysheva
CEO
Responsible for launching the video and audio localisation platform with AI and human in the loop - Neurodub.ai.
Has been working in product management for over 10 years. The topics of most interest right now are the launch of a SaaS product in Europe, South and North America and the Middle East. See you at the HeyGrowth Conference!
I am a designer. We can talk about design processes and how to validate your creative ideas using user feedback to spend less time on development. Or just grab a drink. (or two:) See you at the HeyGrowth Conference!
CEO
Jan Bernacki
Modern AI systems consist of a series of steps from the general idea to production, and most of them involve some kind of data manipulation. Olga is the person to ask when it comes to everything from data collection for training to test cases creation for quality control. See you at the HeyGrowth Conference!
Founder & CEO, Toloka
Olga Megorskaya
We are creating a flexible content moderation platform that combines automatic and human-based checks.
I would love to talk to Product Owners, Managers and Technical Specialists about content management in their products (ecommerce in particular, but not limited to). See you at the HeyGrowth Conference!
CTO, Membrace
Dmitry Vasiliev
Sellesta.ai brings in ML technologies to help merchants grow their Amazon business through improvement of product listings. We’re looking to meet people from tech companies who work on ecommerce software. We’d be happy to share what we’ve learned and discuss potential integrations and partnerships. See you at the HeyGrowth Conference!
CEO, Sellecta.ai
Alexey Zakharov
Jan Bernacki
CEO, askthecrowd
I am a designer. We can talk about design processes and how to validate your creative ideas using user feedback to spend less time on development. Or just grab a drink. ( or two:). See you at the HeyGrowth Conference!
We are developing a few b2b ML-based startups in Ecom, LegalTech, AgroTech and EduTech areas. I would be happy to discuss potential partnerships with VCs, system integrators, platforms and any other conference participants. See you at the HeyGrowth Conference!
Head of international products, Yandex
Maxim Zagrebin
Many tech teams are looking for global distribution. If you are one of them, I would be happy to advise you about relocating, IP rights and investments.
See you at the HeyGrowth Conference!
Director New Product Development, Yandex
Dmitry Stepanov
Could be a valuable counterpart in discovering leadership opportunities at Yandex. Motivated to connect with senior executives across product, engineering, sales&marketing prior experience interested in developing to CEO roles.
See you at the HeyGrowth Conference!
Head of executive search team, Yandex
Dmitry Ryzhikh
Looking for communication with commercial partners and potential clients of weather-related products for different industries. Also it’s interesting to talk about launching B2B products in new markets. See you at the HeyGrowth Conference!
Head of Weather Products, Meteum
Alexander Ganshin
Hey Growth is a great place to discuss valuable skills and competencies in a transitive reality as well as development opportunities and how recent Yandex projects can relate. See you at the HeyGrowth Conference!
Head of Recruitment Group, Yandex
Maria Krasnaya
I am a designer. We can talk about design processes and how to validate your creative ideas using user feedback to spend less time on development. Or just grab a drink. (or two:). See you at the HeyGrowth Conference!
CEO, Neurodub.ai
Elena Chernysheva
Networking sessions
Sign up for a speed-networking session with one of the mentors, discuss your product and get feedback. To see the mentor’s expertise, point to the card.
#Management
#Analytics
#Marketing
#Product
Ruslan Lobachev
Head of Core Product
Marat Zhanabekov
CTO & co-founder
You can ask the expert on:
You can ask the expert on:
Marie Mikayelyan
Director Of Products
Building B2B products;
Solving buyers' and end users' problems in one product;
Prioritization;
Identification and focus on long-term resulted initiatives.
You can ask the expert on:
Entrepreneur & Community leader
Dmitry Falaleev
Product companies in the hypergrowth stage.
Productivity software;
Building effective product teams;
Product strategy;
Subscription apps analytics.
ML for mobile marketing;
Push Notifications;
Analytics & Growth;
You can ask the expert on:
Media relations.
Edtech and professional training;
Networking and building a community;
Venture investments;
Dmitry Matskevich
CEO & Co-founder
Salbina Alaverdyan
Product Manager
You can ask the expert on:
You can ask the expert on:
B2B sales.
Resilience/motivation/emotions;
Culture;
Fundraising;
Time management and prioritization.
Shifting to Product Manager from engineering role;
Product discovery research;
Team working and team leadership;
Vasily Pisarev
Customer Development;
Head of Product & Analytics
Product metrics;
Building Customer centric ecosystems.
You can ask the expert on:
You can ask the expert on:
Business growth by analytics.
Data–driven culture;
Strategy planning and goals setting;
Head of Analytics
Building analytics department from scratch;
Slava Busarov
Marat Zhanabekov
Analytics & Growth;
Push Notifications;
ML for mobile marketing;
Subscription apps analytics.
CTO & co-founder,
nGrow.ai
Dmitry Falaleev
Entrepreneur & Community leader, U Skillz
Venture investments;
Networking and building a community;
Edtech and professional training;
Media relations.
You can ask the expert on:
You can ask the expert on:
Marie Mikayelyan
Director Of Products,
Zero
Building B2B products;
Solving buyers' and end users' problems in one product;
Prioritization;
Identification and focus on long-term resulted initiatives.
You can ask the expert on:
You can ask the expert on:
Product companies in the hypergrowth stage.
Productivity software;
Building effective product teams;
Product strategy;
Head of Core Product,
Miro
Ruslan Lobachev
You can ask the expert on:
Business growth by analytics.
Data–driven culture;
Strategy planning and goals setting;
Head of Analytics,
ManyChat
Building analytics department from scratch;
Slava Busarov
You can ask the expert on:
Time management and prioritization.
Shifting to Product Manager from engineering role;
Product discovery research;
Product Manager,
Vineti
Team working and team leadership;
Salbina Alaverdyan
You can ask the expert on:
B2B sales.
Resilience/motivation/emotions;
Culture;
Fundraising;
CEO & Co-founder,
Dbrain/Handl
Dmitry Matskevich
You can ask the expert on:
Building Customer centric ecosystems.
Product metrics;
Head of Product & Analytics,
Team Telecom
Customer Development;
Vasily Pisarev
Workshop Day, May 31
How to design the first session and user onboarding that rocks. Design from the end
Learn more
Learn more
Head of Growth, Krisp
Asti Pili
PLG Flywheel: how to implement loops system for your product growth
Agenda
FoodPark by Downtown, Isakov 11, 0002, Yerevan
CEO, Rick.ai, Product Heroes
Ilya Krasinsky
Learn more
Management consultant on product analytics
Founder, Prometricspy
Lena Seregina
Choose the right metrics for your product management strategy
15:45 - 17:30
15:15 - 15:45
13:30 - 15:15
12:45 - 13:30
11:00 - 12:45
10:00 - 11:00
Lena Seregina, Management consultant on product analytics, Founder, Prometricspy
Choose the right metrics for your product management strategy
Coffee break (not included)
Lunch in FoodPark foodcourt (not included)
Welcome coffee
Asti Pili, Head of Growth, Krisp
PLG Flywheel: how to implement loops system for your product growth
Ilya Krasinsky, CEO, Rick.ai, Product Heroes
How to design the first session and user onboarding that rocks. Design from the end
Please ask a moderator to book your slot.
Each slot takes 15 minutes.

Register on the spot
11:00 – 13:00
Dima Matskevich
Ruslan Lobachev
Marat Zhanabekov
Vasily Pisarev
15:00-17:00
Marie Mikaelyan
Dmitry Falaleev
Slava Busarov
Salbina Alaverdyan
Who attends
Product analysts
11%
Marketers & CMO
26%
CPO & Product managers
40%
Product designers
5%
Enterpreneurs & CEO
18%
Venue
Arno Babajanyan Concert Hall
Adress: Abovyan St 2, Yerevan 001
You'll love Yerevan:
Beautiful weather in May
Direct flights and visa-free regime with many countries
Outstanding
historical setting
Fast-growing tech community
June 1—2
EMERGE Conference is held the same week: a great chance to attend two events at once.
Key Partners
Growth is in our DNA
members of community
5000+
online events every month
10+
videos available on demand
400+
Skyrocket your product growth
Contact
HeyGrowth