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How to scale business at the international market
12 November 2021, 12:00 (CET)
Aliya Grig
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Founder and CEO at Human Cosmos App
Startups can only become scale-ups by finding at least one channel to acquire customers in a scalable way (Product <—> Channel fit).

But all customer acquisition channels have a ceiling. Even virality has limits. One day your initial channel becomes saturated and you face the new set of challenges around hitting this ceiling. Companies who fail to properly plan for these ceilings or are unable to deal with them when they appear usually crash and burn. So, how can you be one of the lucky few who is able to grow through them?

To learn more about this topic, join our Q&A session with Kieran Flanagan and Matt Bilotti on the 25th of October at 16:00 CEST.
Case studies of breaking through growth ceilings:
Uber, Lyft, and Snapchat are all billion-dollar companies. All of them grew through local tactics, giving out free coupons for rides, and in Snapchat's case, even handing out flyers. After that initial growth, they graduated to growth via mass user virality and large scale paid advertising campaigns.
Etsy and Pinterest started to grow through local meetups with arts and crafts enthusiasts and interior designers. Then switched to scaling through Google.
Buffer initially grew through guest posting. Then they started to grow its media properties and acquiring customers via Google.
Robinhood and Superhuman managed to grow through FOMO (fear of missing out) by only allowing people to signup via a waiting list or a referral from a friend before graduating to virality (user and word of mouth)
How to move from unscalable channels to scalable ones
What are the growth channels you can't avoid
WE WILL DISCUSS:
How to know when one growth channel is no longer enough
Reasons why your company is not scaling and what you can do about it
How to scale the product if it reaches maturity
Founder and CEO at Human Cosmos App
Aliya Grig
Aliya Grig has a 12-year background in hardware tech and urban development. She successfully launched and sold two hardware startups - technology for creating solid oxide fuel cells, and aluminum scandium alloy for the aerospace industry - raising $220m for these projects with key customers - Boeing, Bloom Energy, Mitsubishi.
SPEAKER:
Aliya's other projects include three space tech startups for 3D printing in space; a light launch vehicle start-up; also cubesat technologies were created and received its first customers. Two of the space tech startups were successfully sold to strategic investors.
Aliya's projects received awards from ESA (European Space Agency), CDL (Creative Destruction Lab), Starburst (as an innovative startup for space mobility). Aliya participated as a space habitation expert in NASA's competition to construct a Mars base in 2017 with Apis Cor.
Aliya was listed as one of the Top 100 Young Entrepreneurs in Europe by Forbes magazine and Top 100 women entrepreneurs in AI and Big data by Leta Capital.
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