More than ever, individuals are empowered to build themselves up. No longer cogs in a corporate machine — everyone can be an entrepreneur and develop their brand, and even turn it into a sustainable business.
While more platforms lean into this ideal in the personal setting (think Substack enabling thousands to monetize their expertise via newsletter), what is the role of B2B SaaS companies in this space? This session will share tangible tips to make individual users your champions, and focus more on individual users and less on the logo. The future where logos are replaced with headshots is coming!
Head of solutions, partnerships & marketing at Coda, a new doc for teams.
- Prior to Coda, he was a founding member of the consulting team at Box to integrate the product and customer experience, growing the team to more than 200 people.
- Before that, he was a product manager at Accenture, overseeing new product lines and expanding professional services.
Previously, we had speakers from:
Coda is a new kind of doc that brings words, data, and teams together. It was launched at the start of 2019 with a few hundred customers after five years in development. Since then, the company says it has grown to more than 25,000 teams, which it specifies as individual networks of users at companies that include Uber, Figma, The New York Times, Robinhood and Spotify.
Why you shouldn't miss this sessions?
Coda, Would-Be Successor To Google's G-Suite, is Valued Above $600 Million
What will you learn?
How to evolve your case study strategy to serve marketing and product-led growth motions
How Creator Economy trends can translate to B2B marketing strategies
Tangible tips to make individual users your champion
Ways to set your customer success team for success sourcing your best stories
How to make personal stories feel more powerful than a logo wall
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