How to break through growth ceilings
25 October 2021, 16:00 (CEST)
Kieran Flanagan
Matt Bilotti
Product & Growth at Drift
Live Q&A session
SVP Marketing at HubSpot
Startups can only become scale-ups by finding at least one channel to acquire customers in a scalable way (Product <—> Channel fit).
But all customer acquisition channels have a ceiling. Even virality has limits. One day your initial channel becomes saturated and you face the new set of challenges around hitting this ceiling. Companies who fail to properly plan for these ceilings or are unable to deal with them when they appear usually crash and burn. So, how can you be one of the lucky few who is able to grow through them?
To learn more about this topic, join our Q&A session with Kieran Flanagan and Matt Bilotti on the 25th of October at 16:00 CEST.
But all customer acquisition channels have a ceiling. Even virality has limits. One day your initial channel becomes saturated and you face the new set of challenges around hitting this ceiling. Companies who fail to properly plan for these ceilings or are unable to deal with them when they appear usually crash and burn. So, how can you be one of the lucky few who is able to grow through them?
To learn more about this topic, join our Q&A session with Kieran Flanagan and Matt Bilotti on the 25th of October at 16:00 CEST.
Case studies of breaking through growth ceilings:
Uber, Lyft, and Snapchat are all billion-dollar companies. All of them grew through local tactics, giving out free coupons for rides, and in Snapchat's case, even handing out flyers. After that initial growth, they graduated to growth via mass user virality and large scale paid advertising campaigns.
Etsy and Pinterest started to grow through local meetups with arts and crafts enthusiasts and interior designers. Then switched to scaling through Google.
Buffer initially grew through guest posting. Then they started to grow its media properties and acquiring customers via Google.
Robinhood and Superhuman managed to grow through FOMO (fear of missing out) by only allowing people to signup via a waiting list or a referral from a friend before graduating to virality (user and word of mouth)
How to move from unscalable channels to scalable ones
What are the growth channels you can't avoid
WE WILL DISCUSS:
How to know when one growth channel is no longer enough
Reasons why your company is not scaling and what you can do about it
How to scale the product if it reaches maturity
SVP Marketing at
Sequoia Scout
Kieran Flanagan
Author, startup advisor, and mentor
Kieran Flanagan has a proven track record in helping scale-up businesses, from start-ups to enterprise-level, grow their traffic, users, and revenue.
Kieran currently works as an SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled their marketing demand, and built out their media team, including the acquisition of 'The Hustle.'
He is also a podcast host, advisor, investor, and advocate for remote work.
Kieran currently works as an SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled their marketing demand, and built out their media team, including the acquisition of 'The Hustle.'
He is also a podcast host, advisor, investor, and advocate for remote work.
SPEAKER:
Matt Bilotti
Matt is currently a senior product lead at Drift, where he joined as employee #6. Over the years, he has run growth teams, product teams, customer support teams, and actively ran initiatives across marketing, sales and customer success. Before Drift, he spent some time at HubSpot and other early stage startups. He actively advises early stage founders and gets excited about solving unknowns.
Product & Growth at
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